The ANN PureNature concept is to create high-quality clothes which are comfortable, easy to look after and of timeless design.
Collections feature knitted models and creations sewn in various light and thicker quality fabrics - all based on pure linen. Garments are pre-washed and dyed and therefore non-shrink, making them easy to look after.
Each season brings new models and new colours. These models can be combined to advantage with previous seasons´ allowing you to complete and renew your wardrobe with new designs, colours and textures.
ANN PureNature was launched in 1990 and our creations are now sold by retailers in Norway, Finland, Denmark, Germany, Switzerland, England and Greece , as well as Sweden.